A store designed almost entirely out of assorted waste materials meaningfully put together for a brand named Intelligent Idiots which sold a select type of stationery and lifestyle products of their own. It also became the backdrop for a variety of colourful products which were assorted from different brands around the country that wanted to sell their products.
One of the initial projects done by Caleb at the start of his career, this Store was designed for two young entrepreneur siblings who had previously set up store in another part of the city and had shifted into the new space a couple of years before they had felt the need to revamp the store. Their desire was to create a unique experience for the customers by making the store quirky and out of the box. Being a rental space, the budget as well as the space constraints were the most obvious challenges to begin with, but the more pertinent challenge was that of show-casing the wide variety of products effectively within a quirky set-up.
The space within the store was designed to optimise the space to its maximum capacity which meant that all the wall spaces and central space was utilized as the display space and the isles formed consequently became the movement path for customers. Galvanised Iron pipes with Reclaimed wood, ply and corrugated metal Sheet were the basic materials used throughout the store to create the displays. A conscious decision was made to use white along with the two primary colours in yellow and blue to create a vibrant ambiance.
The use of pipes created a uniformity as well as a sense of fluidity within the space with the additional advantage of ample hanging spaces. What was unique to this project was the use of various reclaimed and reused items like a part of a cycle, a tractor hood, trunks, Milk cans, etc. that were used as props to display some of the products.
